For the founder overwhelmed by conflicting marketing advice and left chasing trends, testing ‘hacks’ and copying somebody else’s playbook.
Over 6 weeks 1:1 we’ll throw out the rule book and create a marketing rhythm based around YOUR lifestyle, YOUR passions and YOUR energy so your marketing looks, sounds and feels like you.
Welcome to The Founder’s Way.
WAITLIST OPENS 2026
WAITLIST OPENS 2026
You’ve felt it before…
Hook fatigue.
You find creating attention-grabbing hooks boring and templated pain-point tactics feel nothing like you.
The Founder’s Way: lead with resonance, not tricks. Say what’s true and let your personality do the heavy lifting.
Ideas stuck in drafts.
You have things to say but can’t hit post - motivation dips, perfectionism creeps in.
The Founder’s Way: tools and rituals to help you move from idea to publish, before the spark disappears.
Energy dips.
Low-energy days happen. When they do, your marketing stalls.
The Founder’s Way: creativity-sparking prompts and perspective shifts to reignite ideas and get your mojo back.
Soulless trends.
Performing for trends makes your content feel hollow, like you’re just going through the motions.
The Founder’s Way: we optimise for humans first- depth, vibe and message clarity that travel beyond the feed.
Introducing: The Founder’s Way Method
A SIX WEEK PROGRAMME
We’ll start by auditing what’s actually holding you back: perfectionism, over-complication, or lack of clarity.
We’ll reframe marketing from ‘tasks to tick off’ into a ‘practice to enjoy’
1. Reset (Unblock & Reframe)
Outcome: Relief. It’s simpler than you thought. Early traction rebuilds your confidence.
2. Rhythm (Build Systems That Fit Your Life)
Next, we’ll map your natural energy and lifestyle patterns to create a rhythm that works for you.
Forget rigid content calendars — instead, you’ll get a flexible, repeatable structure that bends with your life.
We’ll build out workflows and tools that reduce friction: from idea capture to publishing flow.
Outcome: You have a sustainable marketing rhythm you can stick to without burning out (or zoning out).
3. Connection (Creativity & Resonance)
Finally, we’ll bring the spark back into your marketing.
You’ll learn how to inject personality, story, and founder voice into everything you create.
We’ll build relationship-driven marketing: newsletters, DM outreach, and community touchpoints.
Plus, creative exercises (your Founder’s Prompts) to keep ideas flowing.
Outcome: Your marketing feels alive again, and starts working because it’s rooted in resonance, not routine.
Who is this for?
The Founder’s Way is for you if…
You’re a founder who’s tired of trying to keep up with algorithms.
You want your marketing to feel personal, human, and creative again.
You’re done with “proven hacks” that leave you feeling more stuck than before.
You’re ready to stop overthinking and start building something sustainable.
Why most marketing feels wrong
THE PROBLEM ISN’T YOU
MY APPROACH
Marketing that starts with you.
Instead of chasing trends, we’ll map your rhythm, reclaim your energy, and build connections that last. It’s not about doing more — it’s about doing what matters, in a way that feels alive.
TYPICAL APPROACH
Marketing that starts with algorithms.
The push to post more, do more, and follow someone else’s playbook — leaving you drained, second-guessing, and stuck on the content hamster wheel.
Paul Bennett, CEO & Co-founder
“Anna is brilliant to work with. She is full of innovative ideas and really understands how to get traction to grow brands. She has been absolutely fundamental in launching Hustl and increasing our new business. I highly recommend her.”
This isn’t about forcing yourself into a content calendar or learning a hack.
It’s about uncovering passions and confidence you didn’t even know you had.
It’s about learning to enjoy the process of marketing, not resent it.
Over 6 weeks together we’ll:
Reconnect you with your audience
Build deeper, more meaningful connections instead of chasing reach or empty numbers.
Explore different marketing methods
Try emails, newsletters, lead magnets, blogs, or in-person events and find the formats that actually light you up.
Help you share without fear
Discover ways to put yourself out there that feel exciting, natural and true to you.
Build marketing confidence
Turn your ideas into anchor content, articles, newsletters or guides that you’re proud to publish and share.
Six weeks. A rhythm reset that shifts the way you market forever.
Whether it’s a newsletter that sounds like you, an IRL founder table that sparks your next collaboration, or a morning walk that turns into your best marketing idea.
The Founder’s Way proves that meaningful growth doesn’t mean disconnection.
THE MOVEMENT
The Founder’s Way is a way of working that blurs the seams between life and business.
Where your days feed your ideas, and your marketing feels alive again.
It’s not about doing less. It’s about doing it differently:
Business that moves with your energy, not against it
Marketing rooted in rhythm, not rigid plans
Growth through connection, not constant output
WAITLIST OPENS 2026
WAITLIST OPENS 2026
Raphaela Boghi
“Anna has a keen eye for detail and is really supportive. She helped me to improve my brand's website with key suggestions that ultimately improved the customer's journey.”
The Founder’s Way is marketing that moves with your life. Reconnecting founders to their rhythm, creativity, and voice.
LIMITED BETA SPOTS AVAILABLE *
LIMITED BETA SPOTS AVAILABLE *
What you get inside The Founder’s Way
Personalised coaching and strategy designed for your business
6 x 1:1 Weekly Calls
01.
Founder’s Way Resources
02.
Lifetime access to The Founder’s Way Vault where I store my creative prompts, tech and tools guide, quick wins toolkit and custom resources.
Message Feedback
03.
I’ll review your copy, content, or campaigns and help you shape them so they feel authentic and resonant.
Momentum Support
04.
Between calls, you’ll have accountability and encouragement to keep moving forward. No more stalling, no more stuck in drafts.
The Founder’s Way Paper Trail
05.
A high-value document that captures everything we cover together. It includes your custom action plan, creative prompts and storytelling guide.
HI, I’M ANNA-LOUISE
I help founders escape the productivity trap.
We’re told the answer is always more — more posting, more platforms, more hacks. But doing more isn’t the answer. The real shift is building a business that fuels you instead of draining you.
I’ve seen it firsthand.
An eCommerce brand who hated social media? We built a newsletter that became the heartbeat of their business leading to 80%+ open rates and weekly sales.
A tech founder leading product first? I helped them step forward as the face of their brand, landing aligned partnerships because people connected to them.
And I’ve been there too. For months, I avoided posting on Instagram, paralysed by the pressure to “get it right.” What changed everything was reframing it as a creative outlet. I brought back my love for photography, got outside more, and realised my best ideas happen away from my desk — on a walk, a run, or at the gym.
Now I want that for other founders: businesses you don’t want to escape from, and marketing that feels like self-expression, not self-sacrifice.
My promise
If you don’t end the 6 weeks with a clear rhythm and marketing that feels lighter, I’ll work with you until you do.
Samantha Hamlin, CEO & For The Founder’s
“Anna was fantastic to work with, her knowledge and experience in marketing is outstanding! She came into our team full of ideas and brought structure to the business. Anna set us up with an email marketing campaign which has been a huge resource for our customers!”
Once it’s full, it’s full
Due to the 1:1 nature of The Founder’s Way, there will only be 6 spots available and in 2026 the price will be doubling
FAQ’s
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No payment is taken upfront. We’ll spend 30 minutes together exploring your current marketing challenges — you can bring any question or blocker. From there, we’ll see if The Founder’s Way is the right fit. There’s no obligation to join the programme.
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You’ll get 6 weeks of personalised 1:1 support, weekly calls, custom resources, and a tailored The Founder’s Way Paper Trail becomes your go-to guide. We’ll work together to help you reconnect with your audience, uncover your voice, and build a marketing rhythm that feels alive (not draining).
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Yes I do, there will be various options available.
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This programme is for early-stage founders who want marketing to feel natural, creative, and connected — not like a never-ending to-do list. It’s for you if you’re ready to:
Find a rhythm that works with your life, not against it
Build real connections with your audience (beyond algorithms)
Uncover confidence and creativity you didn’t think you had
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It’s not for founders looking for a quick hack, a copy-and-paste content calendar, or someone to “do it all for them.” The Founder’s Way is about building something sustainable and personal — together.
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Not at all. Whether you’re starting fresh or already have people paying attention, The Founder’s Way meets you where you are. We’ll focus on building genuine connections and sustainable growth from day one.
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The difference here is that nothing is one-size-fits-all. We work 1:1, so everything is personalised to your energy, your goals, and your business. This isn’t about giving you a generic playbook — it’s about creating your playbook.