For the founder overwhelmed by conflicting marketing advice
The Founder’s Way: A Creative Reset
Over 8 weeks 1:1 we’ll throw out the rule book and apply human-first marketing strategies based around YOUR lifestyle, YOUR passions and YOUR energy to achieve a deeper connection (with your audience and yourself).
Done-with-you creative reset, where we bring your custom step-by-step marketing plan to life.
Prices start at £1400.00
You’ve felt it before…
Hook fatigue.
You find creating attention-grabbing hooks boring and templated pain-point tactics feel nothing like you.
The Founder’s Way: lead with resonance, not tricks. Say what’s true and let your personality do the heavy lifting.
Ideas stuck in drafts.
You have things to say but can’t hit post - motivation dips, perfectionism creeps in.
The Founder’s Way: tools and rituals to help you move from idea to publish, before the spark disappears.
Energy dips.
Low-energy days happen. When they do, your marketing stalls.
The Founder’s Way: creativity-sparking prompts and perspective shifts to reignite ideas and get your mojo back.
Soulless trends.
Performing for trends makes your content feel hollow, like you’re just going through the motions.
The Founder’s Way: we optimise for human first- depth.
The Movement
The Founder’s Way is a way of working that blurs the seams between life and business — where your days feed your ideas, and your marketing feels alive again.
It’s not about doing less. It’s about doing it differently:
Business that moves with your energy, not against it.
Marketing rooted in rhythm, not rigid plans.
Growth through connection, not constant output.
I’m not here to help you churn out content. I’m here to help you build something felt.
A business you want to be in.
One that reflects your voice, your values, and the real world you live in.
Whether it’s a newsletter that sounds like you, an IRL founder table that sparks your next collaboration, or a morning walk that turns into your best marketing idea — The Founder’s Way proves that meaningful growth doesn’t mean disconnection.
‘My new collection of Christmas Cards SOLD OUT’
“I am so grateful to have been one of the first people to complete ‘The Founder’s Way’.
I am an artist and wanted to help boost my sales of new products and upscale my engagement with customers on social media.
Anna-Louise helped me create a realistic plan, with regular check-ins and inspiration, whilst also holding me accountable week-to-week. Her support and guidance really spurred me on, helping me to become more proactive and confident with my online profile and setting up a newsletter.
My new collection of Christmas Cards SOLD-OUT (!) and I had one of the most successful festive periods to date.
Anna-Louise is professional, consistent and hardworking, and I would highly recommend her to anyone who needs that push to enter the next step with their business.”
@annabelkennedyartwork
Introducing: The Founder’s Way Method
EIGHT WEEK CREATIVE RESET
1. Reset (Unblock & Reframe)
We’ll start by conducting the Human-First Marketing Audit which involves taking an in-depth look at your primary social channel, website and newsletter.
This will provide the insight needed to present you with a step-by-step strategic marketing plan that prioritises resonance over reach.
*If you’ve recently received a Human-First Marketing Audit it will be deducted from the price and we’ll go straight to step 2 and The Founder’s Way will only take six weeks.
Outcome: Relief. A plan centred around your skills and interests means you can’t wait to set it in motion.
2. Rhythm (Build Systems That Fit Your Life)
Next, we’ll map your natural energy and lifestyle patterns to create a marketing rhythm that allows you to apply the step-by-step plan in a sustainable, but efficient, way (whilst protecting your sanity)!
Forget rigid content calendars — instead, you’ll get a flexible, repeatable structure that bends with your life.
We’ll build out workflows and tools that reduce friction and turns ‘marketing tasks’ into a creative, and most importantly, an enjoyable practice.
Outcome: You have a sustainable marketing rhythm you can stick to without burning out (or zoning out).
3. Connection (Creativity & Resonance)
Finally, we’ll bring the spark back into your marketing.
You’ll learn how to inject personality, through your founder voice and creative style, into everything you create. This combination means your marketing will stand out as it is uniquely yours - there is no way ai could have come up with it.
We’ll action the step-by-step plan as well as exploring additional human-first marketing strategies you can apply once our time together comes to and end.
*If you decide 6 weeks isn’t long enough, there will be the opportunity to keep me on a retainer. The price will vary depending on the amount of support you are after and the size of your business.
Outcome: Your marketing feels alive again, and starts working because it’s rooted in resonance.
A three-pronged, focussed approach
The initial Human-First Marketing Audit focusses on three key channels, together, they create a cohesive content eco-system.
1. Primary Social Account
Where you want to be most present.
2. Newsletter
The channel you own, away from algorithms.
3. Website
Where all marketing efforts lead to.
*Additional channels can be added for £75 e.g. IRL events, online workshops or an additional social platform - add in checkout.
The 5 Principles of a Human-First Business
These principles underpin all my work, ensuring I always deliver.
Why most marketing feels wrong
THE PROBLEM ISN’T YOU
MY APPROACH
Marketing that starts with you.
Instead of chasing trends, we’ll map your rhythm, reclaim your energy, and build connections that last. It’s not about doing more — it’s about doing what matters, in a way that feels alive.
TYPICAL APPROACH
Marketing that starts with algorithms.
The push to post more, do more, and follow someone else’s playbook — leaving you drained, second-guessing, and stuck on the content hamster wheel.
Paul Bennett, CEO & Co-founder
“Anna is brilliant to work with. She is full of innovative ideas and really understands how to get traction to grow brands. She has been absolutely fundamental in launching Hustl and increasing our new business. I highly recommend her.”
Over 6 weeks together we’ll:
Reconnect you with your audience
Build deeper, more meaningful connections instead of chasing reach or empty numbers.
Explore different marketing methods
Try emails, newsletters, lead magnets, blogs, or in-person events and find the formats that actually light you up.
Help you share without fear
Discover ways to put yourself out there that feel exciting, natural and true to you.
Build marketing confidence
Turn your ideas into anchor content, articles, newsletters or guides that you’re proud to publish and share.
YOUR VOICE * YOUR RHYTHM * YOUR MARKETING *
YOUR VOICE * YOUR RHYTHM * YOUR MARKETING *
Raphaela Boghi
“Anna has a keen eye for detail and is really supportive. She helped me to improve my brand's website with key suggestions that ultimately improved the customer's journey.”
What you get inside
After our 90 min call you will receive your custom step-by-step marketing plan centred around your primary social channel, newsletter and website.
*Everything mentioned in the ‘Human-First Marketing Audit’ is included.
If you’ve recently received your audit, the cost will be deducted (taking The Founder’s Way to £1250) and it will take six weeks, not eight to complete.
Human-First Marketing Audit
01.
Personalised coaching and strategy designed for your business.
Due to the nature of this creative reset, the content of the calls will depend on what YOU want and need.
If you would rather engage over message that is totally fine.
8 x 1:1 Weekly Calls
02.
Message Feedback
03.
I’ll review your copy, content, or campaigns and help you shape them so they resonate with your audience.
Momentum Support
04.
Between calls, you’ll have accountability and encouragement to keep moving forward. No more stalling, no more stuck in drafts.
The Founder’s Way Paper Trail
05.
A high-value document that captures everything we cover together so you can continue to apply the strategies I recommend once we finish our time together.
HI, I’M ANNA-LOUISE
I help founders escape the productivity trap.
We’re told the answer is always more — more posting, more platforms, more hacks. But doing more isn’t the answer. The real shift is building a business that fuels you instead of draining you.
I’ve seen it firsthand.
An eCommerce brand who hated social media? We built a newsletter that became the heartbeat of their business leading to 80%+ open rates and weekly sales.
A tech founder leading product first? I helped them step forward as the face of their brand, landing aligned partnerships because people connected to them.
And I’ve been there too. For months, I avoided posting on Instagram, paralysed by the pressure to “get it right.” What changed everything was reframing it as a creative outlet. I brought back my love for photography, got outside more, and realised my best ideas happen away from my desk — on a walk, a run, or at the gym.
Now I want that for other founders: businesses you don’t want to escape from, and marketing that feels like self-expression, not self-sacrifice.
Samantha Hamlin, CEO & For The Founder’s
“Anna was fantastic to work with, her knowledge and experience in marketing is outstanding! She came into our team full of ideas and brought structure to the business. Anna set us up with an email marketing campaign which has been a huge resource for our customers!”
You’ve built something solid with your website, systems, and sales, but you’ve plateaued and know the next phase needs a different approach to growth.
You want to be invited into podcasts, collaborations, and partnerships, and you know that happens when your voice and perspective feel unmistakably yours.
You’re tired of hearing confident people say completely different things, and you want a strategy that finally feels aligned instead of borrowed.
You can sense burnout creeping in from constantly trying to keep up, and you’re craving a calmer, smarter way to market your business.
You feel like you’re doing everything and second-guessing every move, and you want the relief of knowing your energy is going into the things that will move the needle.
You care about building something sustainable, and you want a way of working that supports your nervous system as much as your numbers.
You want your marketing to operate as one cohesive eco-system instead of a collection of disconnected tactics.
The Founder’s Way is for you if:
Pricing
Completed the Human-First Marketing Audit in the past three months?
If you’ve recently received your Audit, you’ll find a £450 discount code in your email to continue into The Founder’s Way.
Because the strategy work is already done, the experience runs for 6 weeks.
Investment: £1,400.00
Want to commit from the start?
If you’d prefer to secure availability and move straight into implementation, the Human-First Marketing Audit is included as part of The Founder’s Way.
This allows us to work together end-to-end, without pause or handover, over 8 weeks.
Investment: £1,850.00
FAQ’s
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There will be a discount code in your emails you can use to deduct £450 from The Founder’s Way.
Please note, you have 3 months to use the code, otherwise the step-by-step plan will be out of date and I will need to do it again.
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All your interactions will be with myself, Anna-Louise.
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Yes, at checkout you will see the option to pay in 3 or 2 instalments (as well as in full).